Mike, co-owner of Ella Park Bridal with his wife Lisa, cautions those prospective brides enticed by discounted designer dresses found on the internet. While the web is a great research tool, Mike warns that some bridal gowns sold online are less expensive because they are often times counterfeit or poor quality reproductions. Every reputable designer will warn you against purchasing gowns through a non-authorized retailer!
Ella Park Bridal has joined in the fight to protect U.S. consumers by unifying with The American Bridal and Prom Industry Association. This organization, lead by Steve Lang, founder of Mon Cheri, has initiated legal action against dozens of Chinese websites purportedly selling authentic wedding gowns. “In reality, these gowns are nothing more than cheap imitations. When the box finally arrives, the bride realizes the mistake.”
Mike notes the advice he received from this dad many years ago that has stuck with him throughout his business career…”if something sounds too good to be true, it probably is!” In the long run you rarely save money and generally end up spending more.
Mike also notes that when you purchase a gown online you don’t get the personal touches offered at Ella Park Bridal. Since wedding gowns are made by hand, there are times when a gown needs slight attention. We occasionally need to spot clean, remove threads, or fix minor blemishes. These services require expertise and should be done by professionals. Using the wrong cleaner or pulling a thread the wrong way may damage the dress. In addition, the cost of the gown includes fitting and steaming.
As a reminder, purchase your gown at Ella Park Bridal and you become a member of our exclusive Ella Park Bride Club, offering savings on other aspects of your wedding that far outweigh the “discount” realized on an internet purchase.